Marketing Tactics for Candy and Snack Vending Machines

The large candy and snack companies are encouraging vending machine operators to upgrade to large-sized candy bars and snacks as it will be a great revenue generating opportunity. Beverage and soda companies were first to offer such an upgrade in their products to vending operators, going from 12-ounce to 20-ounce beverages.

Several benefits are associated with such an upgrade in the size and quantity of snacks and beverages. Vending operators can gain advantages in various forms that were not possible in case of the conventional sized candy or beverages.

In fact, while presenting this upgrade to Planet Antares vending operators, beverage companies propose three main advantages to them. These include the following:

1) Benefits for vending operators

Vending operator would benefit from the upgrading to large sized bottles in the long run. Even though the vending operator would realize lower gross margins, the gross dollar profit will increase for the same.

2) Benefits for manufacturers

The beverage manufacturer will gain as the margins will improve. These will definitely be higher when they sell 20-ounce beverages instead of the 12-ounce beverages.

3) Benefits to customers

The customer will benefit from purchasing a 20-ounce beverage since he would receive 8 more ounces of product at a lower per ounce cost than if they choose to purchase a traditional 12-ounce beverage.

An often used tactic in the food vending industry is that of trade-up marketing. Many of the fast food chains have increased the beverage sizes dramatically for a small rise in prices, allowing the customers to get more value for their money.

In other cases, a small beverage option is completely eliminated. Some of the convenience stores no longer offer a 12-ounce coffee or soda and only provide a 20-ounce beverage serving. As consumers demand larger products at a small upgrade cost, many vending machine companies are experiencing success with the technique of trade-up marketing.

Vending Business And Wellness Programs

Most operators with school accounts are familiar with the importance of delivering health and wellness products and messages, ecuase the issue has been a topic of debate in the school market for several years now.

The federally-moderated school wellness programs are designed to motivate schools to create new ways to address the issue. Planet Antares vending operators who carry these products will be perceived as valuable business partners working to be a part of the solution.

Company-wide wellness programs are the answer for many companies and bring a number of benefits. Wellness programs reduce absenteeism, on the job injuries, workers compensation costs, and disability-management costs. They can also help in reducing insurance premiums and increase productivity.

All well ness programs are not the same. Different accounts will most likely want to structure different Planet Antares vending programs that are based on the buying habits of their workforce.

A higher percentage of healthier choices may be desired by some companies while other companies might not have the internal support necessary to make such an ambitious plan financially feasible. You need to be flexible by conveying to your account that you are prepared to work towards achieivng a program that will work fot them.

The good news for vending operators is that across the industry, manufacturers are coming together to offer a wider array of products that can help them meet their customer demands, and other resources are also provided to help them address this issue as well.

The Planet Antares vending operators, who research the market and understand how to effectively adapt to the dynamic landscape, are the ones that will thrive. This means that the companies leading the way tomorrow will be the ones with the ability to recognize that health and wellness programs are here to stay. This means that using a wellness program is bound to make your vending business all the more successful.