Product Variety in Vending Machines
According to a national survey that was conducted, personal preferences for cold drinks are divided as follows: Coke 38.6%, Pepsi 27.4%, others 34.0%. If you provide only Coke products in your Planet Antares vending machine then that means that 61.4 % of the consumers will be excluded. If you keep a variety of soft drinks in your vending machine, it will make all the consumers happy. Contented consumers will mean repeat business for you. Branded snacks and beverages always do well in vending machines because they are easily recognizable. Placing branded products in your vending machines does not mean that you place only one kind of brand. Have a variety of branded products in your vending machines, so that you cater to everyone’s tastes.
The supplier that the vending operator has engaged should provide high quality, fresh merchandise. Make sure that all products that have reached their expiry date are removed from the vending machine in time. You would not want your employees or customers to consume something which has expired, because this might be followed by a complaint. This would affect your vending business badly.
Product variety strongly depends on the location that the vending operator has chosen to place the vending machine. There are some products that would be popular in one location and not so popular in the next location. For example the products you vend in a school successfully may not be as profitable in a shopping mall. The same products cannot work in all location in the same way. Having a Planet Antares vending machine in your business, means that you are catering to your employees, as well as guests of your business. A vending operator will let you choose the snacks, beverages and food items you would want in the Planet Antares vending machine. The right product mix in the vending machines would keep your employees happy.
Place a majority of branded products in your vending machine so that they are easily recognizable. These are always quick sellers, which would mean that your profits will be maximized.
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