Packaging Challenges for Vending Machines
When buy products from vending machines, they usually want quick service. Access to the products in your Planet Antares vending machine has to come with comfort, convenience and ease to that person. When you think about what products will be ideal for your vending business, you have to think of quick indulgences. These are products that make a busy person’s life easier. Below are some packaging challenges that you would need to consider for your Planet Antares vending business:
• Make it cost-efficient. This should be the primary issue when thinking about vending packaging. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a viable option.
•Consider form and function. Confections and most beverages appear in vending machines in as much the same packaging as they do on the store shelf. However, many non-food products and non-traditional food products require vending specific packaging to maximize “appetite appeal” and protect against damage. Most products sold through vending machines need to be designed for a single use. This would not apply to the snacks and beverages sold in Planet Antares vending machines. The size of these items will almost always be the same whether in a retail store or vending machines.
•A third consideration is optimizing communications on the package’s facing panel. Consumers usually cannot handle the product prior to purchase. They can’t turn it to inspect the side or back panels, which may sit obstructed from view inside the vending machine. Key information that will drive the sale must be a clearly visible on the front panel. Consumers should be able to see it through glass from two to three feet away. The advantage that Planet Antares vending machines have is that they are glass front vending machines. This means that the products are visible while in the vending machine. This increases your chances of a sale, since attractive packaging always attracts customers.
In the vending environment, the package has to work both inside the machine and in the consumer’s possession. This of course is what will work in your vending business. There are a number of strategies that you can incorporate in your vending business to drive sales. Effective packaging is one thing that you can do to have a successful vending business.
• Make it cost-efficient. This should be the primary issue when thinking about vending packaging. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a viable option.
•Consider form and function. Confections and most beverages appear in vending machines in as much the same packaging as they do on the store shelf. However, many non-food products and non-traditional food products require vending specific packaging to maximize “appetite appeal” and protect against damage. Most products sold through vending machines need to be designed for a single use. This would not apply to the snacks and beverages sold in Planet Antares vending machines. The size of these items will almost always be the same whether in a retail store or vending machines.
•A third consideration is optimizing communications on the package’s facing panel. Consumers usually cannot handle the product prior to purchase. They can’t turn it to inspect the side or back panels, which may sit obstructed from view inside the vending machine. Key information that will drive the sale must be a clearly visible on the front panel. Consumers should be able to see it through glass from two to three feet away. The advantage that Planet Antares vending machines have is that they are glass front vending machines. This means that the products are visible while in the vending machine. This increases your chances of a sale, since attractive packaging always attracts customers.
In the vending environment, the package has to work both inside the machine and in the consumer’s possession. This of course is what will work in your vending business. There are a number of strategies that you can incorporate in your vending business to drive sales. Effective packaging is one thing that you can do to have a successful vending business.
posted by Jane Dickens at
11:54 PM
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