Low-Carb Products
One of the challenges facing Antares vending operators is being on the cutting edge of trends. Operators faced this challenge in the ‘90s when low fat food seemed to be everywhere.
Market research has shown that 17 percent of
Are the manufacturers responding?
The fact that millions of Americans are devoted to carb counting, has offered an opportunity for Antares operators. The majority of operators feel that the vending manufacturers were doing a fair job at providing low-carb products.
Any operator who does not feature at least a few low-carb items will end up missing out on sales as well as neglecting their obligation to supply their customers with items they want. For many people, that mid morning or mid afternoon snack from the vending machine is important to their success on their diet. This of course is if they find selections that will help them stay on track. There are many options in the vending machines that have always been low-carb, like nuts. Antares vending operators are now seeing a sales increase with these products. This of course can be partially due to the low-carb issue.
Convenience remains key in vending
Vending machines are playing a bigger role in today’s rushed lifestyles. Hence, there is an opportunity to meet consumers’ needs. The industry needs to emphasize this benefit, because vending is in a perfect position to meet consumer needs.
Low-carb products have set a new benchmark among health conscious consumers. Health experts may disagree on its merits, but interest continues to grow as the American people become more health conscious. All in all, vending operators are divided on how long the demand will last, but most are realizing it cannot be ignored.
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