The Winning Products in a Vending Machine
There are various factors which tend to influence the customer’s perception of the value of vended products. Customers usually make their buying decisions based on how products are perceived in the convenience stores and in other retail outlets. Consumers are oriented toward value, and that means that they compare pricing with what they see and buy in c-stores. Vending machines mostly sell the same products for lower prices than c-stores and other retail outlets. This is one the reasons why when you place vending machines in the right location, you can be assured of having high sales.
Right product mix
The right product mix in your Planet Antares vending machine is very important for the success of your vending business. Associate your self with a local supplier that will provide you all the products that you would require. A good supplier usually knows which products are popular at any given time, so they should have a supply of those products at that time. Branded products always do well in vending machines because they are easily recognized. These are products that are already in other retail sectors and they are always nationally advertised. If you have them in your vending machines, there would be no need for you to promote the products in order for them to sell. Since they are branded, they will sell themselves. There are products that are popular for only a period of time and usually lose popularity after some time. When that particular product is popular, you should ride the wave by placing the product in your Planet Antares vending machine. When its popularity is over, you can replace the product with the next popular one. This will ensure that you have only wining products in your vending machines.
Packaging
Many vending machine purchases are made on impulse, which means that the packaging of the product has to be appealing to the customer. Vended product packaging must be colorful and unique, and the graphics must be positioned in such a way that the item can easily identified from the purchaser’s position. Customers can’t pick up and handle the product before they buy, so the display of the products in your vending machine must sell the products. Glass front vending machines like those provided by Planet Antares would be best suited for that, since the customer can easily see the products.