About the Vended Product

For a vend product to be successful in your Antares vending business, there are a number of factors that need be put under consideration. These factors can affect the sale of your product. Here are some of those factors:

How does it taste

The quality and taste and taste of a product are very important to a customer. These factors even outweigh price among the essential criteria for sales success in your Antares business. If the product tastes good then of course it will be popular with the customers.

Does it make money?

Finally, both operators and distributors make no bones about the Antares operator’s need to achieve a sufficient margin. Without this qualification, the other product attributes will not be enough to gain an opening in the vending channel. Vending is ideal for testing new products and for new product introduction in well controlled and positioned segments. The relationship between price and quality is a closely related issue. At the end of the day what matters about a product in your Antares vending machine, is whether it is making money for your business.

Merchandising matters

You need to know how to promote a new product in your Antares vending business. This can lead to augmented vending sales. Offering new products to the consumer is important and it is also necessary that route personnel be familiarized with new items.

You can use planogramming to get new products into all your Antares vending machines. All in all, whenever there is a new product, make sure that the product is well promoted. In addition to this, make sure that the product name is clearly visible in the Antares glass front vending machine.

Discounts draw interest

Some operators practice couponing and cents off for special promotions and also strongly believe in sampling to get customers to try new products. Offering discounts to the customer, for new products, is a great way of promoting the product, because it will draw the interest of the customer.

How fresh is it?

Whatever products you keep in the Antares vending machines, make sure that they do not exceed their shelf life. You would not want a customer buying a product that has expired, from your vending machine.