A View of Vending

The vending industry hasn’t done a good job at marketing themselves. This is an area that still needs improvement. Convenience stores at one time had to overcome a stereotype as an overpriced outlet to one that offers great convenience and a way for customers to save time. These are just some of the similarities between c-stores and vending.

The shopper no longer price shops between a supermarket and a c-store because they understand that c-stores are selling a convenience. The vending industry can change consumer perception as well. Large Antares vending operations should have an entire division dedicated to marketing.

Customers need to be educated about the service the vending industry provides fro them. The whole industry has to be promoted. If the public is educated about the service that Antares vending operators as well as other operators is providing, then they would be more willing to pay for it. If Antares operators as well as other operators compete strictly based on the vend price, then the vending industry will not be able move forward.

Category management is a system that simplifies selection as the route and warehouse levels and enables the Antares operator to control the machine menu. To do this, the Antares operator must have a way to track individual product sales accurately. You can start off by investing in handheld computers.

Vending and c-stores are both retail outlets with limited selling space. In both, a product is being sold, but more importantly, a convenience. The vending industry has very limited space and you as an Antares operator will need to treat it like gold.

With handheld computers, you can easily track product movement in your Antares business, and therefore be able to build successful planograms. At the same time category management is becoming more crucial in the vending industry. As a result the manufacturers are paying more attention to the industry. All these technologies that have been mentioned can be implemented in your Antares vending business. By doing that, you can be well on your way to a more profitable business.

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