Planet Antares Vending Introduces New Pricing Strategies

Planet Antares vending machine operators are now using new management tools such as handhelds and Plano grams for tracking product turns with the minimum amount of extra labor. As a result, they have started revising their pricing strategies.

In the past few years, vending operators have been complaining about the inability to raise prices to the same level as other retail channels. The major factors involved in determining the vending prices are market competition and customer contracts. Many vending operators agree that a more scientific pricing strategy would improve sales and profits.

As per one theory, you should not pass the savings on to the customers so that you can keep the pricing simple and increase your Planet Antares business bottom line. On the other hand, prices of certain items can be lowered and a gross margin can still be produced at the same or higher level than the branded items.

If you think about it, the ‘take out’ customer is unheard of in the vending industry and thus, presents a huge opportunity for growth and profit maximisation. Along with this, if Planet Antares vending operators are supported by secondary suppliers, the dependence on big manufacturers would be reduced.

Planet Antares Inc considers this to be the ideal time to experiment with value pricing. One of the reasons for this is the increasing price consciousness among consumers and higher attention being paid to special offers. Also, location sales have decreased because of downsizing.